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Accredited Buyer Representative (ABR®) Designation
Earn your Accredited Buyer Representative (ABRŪ) designation at Rockwell! The ABRŪ designation identifies those who have demonstrated a serious commitment to the practice of buyer agency.
Real estate designations are an essential way for you to develop your professional skills and also establish credibility in the eyes of potential clients. Having a designation (or two) can help you stand out from the crowd and show your expertise in a particular area.
To earn the ABR® designation, agents must:
- take the ABR® Designation course,
- complete one 7.5 hour ABR® elective,
- have acted as a buyer's representative in 5 documented transactions, and
- be a member in good standing of NAR® and REBAC, the Real Estate Buyer’s Agent Council.
ABR Designation Course
The 15-hour ABR® Designation course covers the techniques and practices of buyer representation that will enhance your bottom line. It reviews agency relationships and negotiation strategies; explains the advantages of buyer representation from the perspectives of buyer, seller, and broker; and teaches you to identify sources of buyer clients.
Electives
Choose one of the following courses to satisfy the 7.5-hour ABR® elective requirement:
Innovative Marketing Techniques for Buyer’s Representatives: Learn how to create novel marketing approaches for your personal “brand”—approaches that will grab the home buyer’s attention. Develop an awareness of your market and a vision for your real estate practice that will help you define and take advantage of your marketing opportunities. Topics in this course include: marketing to build relationships, attracting new un-referred prospects, image building and branding, marketing ideas and philosophy, building a trophy database, and standing out.
Foreclosure Opportunities for Buyer-Clients: Learn how to deal with unique challenges posed by foreclosure properties. Topics include the ins and outs of the foreclosure process (including finding, negotiating, and closing on bank-owned properties), how to prevent foreclosures by avoiding predatory lending practices, and how foreclosed properties can provide a unique opportunity for your buyer-clients.
ABR® Designation Package - $350
Sign up for the Accredited Buyer Representative (ABR®) & Designation package, and you save $60 in pursuit of this elite designation. The package includes the 15-hour ABR® Designation course and your choice of one of these qualifying 7.5-hour electives: Innovative Marketing Techniques for Buyer’s Representatives, or Foreclosure Opportunities for Buyer-Clients.
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