Senior Real Estate Specialist SRES® Designation

The SRES designation course seeks to instill knowledge and understanding of and empathy for 50+ real estate clients and customers.

They’re not your average grandparents.

If you thought the Senior Real Estate Specialist® designation was about helping old people in retirement homes, you couldn’t be more wrong. It’s about learning to cater to the needs of the baby boomer generation. People born between 1946 and 1964 are currently retiring at a rate of 10,000 per day. Their needs and demands of real estate professionals are changing as they redefine retirement.

According to the U.S. Census Bureau, more than 7,900 people will turn 60 every single day this year. In addition, real estate is the largest single asset class held by households that are headed by someone who is 65 or older.

It’s time to learn how to:

  • Get more business, make more money and close more deals by understanding the 50+ population.
  • Provide the services and resources that clients over 50 need the most.
  • Become an expert and differentiate yourself from your competition.
  • Market and target a growing retirement population.
  • Craft a real estate consulting business to serve the largest section of the buying public.
  • Distinguish characteristics and trends related to the 50+ population.

SRES® Designation Requirements

  • Successful completion of the four-day SRES® Designation course.
  • Maintain active membership in the National Association of REALTORS®.
  • Maintain an active membership in the SRES® Council. (New designees receive one-year membership in the Seniors Real Estate Council FREE. Annual dues are $99 each year thereafter.)

The SRES® two-day course qualifies as an elective toward the ABR® Designation and the RSPS Certification.

For information about the SRES® Council, visit

SRES® Program Information

The SRES designation course seeks to instill knowledge and understanding of and empathy for 50+ real estate clients and customers.

Develop the business building skills and resources needed for specialization in the 50+ real estate market. The SRES designation program provides professional training and development suitable for continuing education credit.

SRES Designation Course Learning Objectives:

  • Learn distinguishing characteristics and trends of the 50+ market so that you can discern them in your own market area
  • Evaluate your market area attractiveness to the 50+ market
  • Master the vocabulary of the range of housing options for the 50+ market
  • Learn the application of federal laws for Housing for Older Persons Act (HOPA)
  • Develop business building outreach methods for communicating and gaining 50+ market share
  • Adapt methods for counseling the 50+ buyer and sellers
  • Stay focused on the transaction and avoid inappropriate involvement in family matters
  • Develop sensitivities to 50+ issues and priorities when counseling buyers and sellers, showing properties, and managing transactions
  • Develop services that win and sustain client and customer relationships and position you as a trusted real estate advisor
  • Learn about the uses, benefits, procedures, and issues involved in reverse mortgages
  • Learn about uses of pensions, 401k accounts, and IRAs in real estate transactions
  • Gain an understanding of how Medicare, Medicaid, and Social Security impact 50+ real estate decisions
  • Recognize mortgage finance and loan schemes and scams that victimize 50+ borrowers
  • Identify key life stages, viewpoints, and transitions in relation to housing choices
  • Recognize how a home can be adapted for safety, comfort, and aging in place
  • Help clients integrate disposition of real property into estate plans


$299 includes extensive SRES® course book



Laura recently retired as the Assistant Executive Officer and Director of Education for the Scottsdale Area Association of REALTORS®. She went to Scottsdale after 3 years as the Curriculum Specialist and Trainer for the Arizona Association of REALTORS®, and Director of Professional Development for HomeSmart. She is a Broker and has been a REALTOR® since 1976. Prior to joining HomeSmart, she was with Realty Executives Relocation & Referral Services for 15 years in an Executive position. Earlier in her career, Laura was an active sales person and manager for several other local companies. Always active in community and industry service, Laura served as the Chair of the Arizona Association of REALTORS® Professional Development Committee 2005 through 2007 and again in 2009, and has served as a state director and Executive Committee Member. An ADRE approved instructor for continuing education since 2003, in addition to GRI, she is also an NAR certified instructor, a CRB Instructor, Licensing instructor and is certified to teach the SRES Designation Course. She is passionate about improving the quality and delivery of real estate education. She is originally from Chicago, Illinois, and enjoys traveling and spending time visiting her family throughout the country.

Important Reminders

  • There is a 5 minute late rule. If you are more than 5 minutes late to class, you will not receive credit for attending the course. No exceptions.
  • You must have a working camera and stay on camera for the duration of the course.
  • You may not attend class through your mobile device.
  • You must actively participate in the course.

Verified Student Reviews

I was surprised at how well prepared I was for the exam. It felt as though I'd seen the questions ahead of time! Thank you very much for a very thorough and easy to navigate test preparation course!!
Penny G.
I finished in about 45 minutes and passed!!! Your course helped me immensely, especially the practice exams from the Cram course.
Kristin M.
The Rockwell Institute course was the best online study program I have ever encountered! I have never taken any exam where I believed I knew the answer to every question. I felt confident, and I passed the Real Estate Salesperson's exam on my first attempt!
Scott P.
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